"I'M DOIN' IT!" THE HAPPIEST PHRASE IS THE WORLD
Chill Entertainment is happy to launch its "I'M DOIN' IT!" campaign in conjunction with the re-launch of our StudioSK8 Mobile Skating Events this month in Phoenix, AZ. The phrase was born as a positive reply of action and was a phrase we found ourselves repeating as we described the sounds of happy kids at our rink events, getting up on their skates and moving around the rinks, "look Mom, I'm Doin' It!" The resulting response is the sound of cheers, clapping, and smiles from happy parents standing at the boards watching their children revel in their success. Nothing makes a parent happier than seeing their child smile and yell out a positive message of success.
The slogan "I'm Doing It" is at the heart of the Live Chill brand, embodying our core values of confidence, inclusivity, and fun. This empowering message originated from our founder's experience as a coach, where she saw firsthand the transformative power of encouragement and support. As a coach, she witnessed countless moments of young athletes pushing their limits, gaining confidence, and proudly proclaiming, "I'm doing it!" This phrase became a rallying cry, symbolizing personal achievement and the joy of overcoming challenges. When Live Chill Entertainment launched its early pop-up rinks, the founder observed similar moments of triumph among young skaters. Children who were initially hesitant or unsure found their footing, embraced the experience, and shared that same exhilarating sense of accomplishment.
Of course, it's not only small children learning to skate that have made this phrase popular. The same phrase can be heard from people of all ages on ski hills, climbing walls, skateboarders, and even on that first bike ride. It's the sound of success. So rather than create a fancy mission statement, we have decided to make this mantra part of our brand. "I'M DOIN' IT!" is more than a catchy t-shirt slogan; it's our very own action phrase.
To further the benefits of "I'M DOIN' IT!" we are introducing our first t-shirts as Loyalty brand products for our spring/summer StudioSK8 rinks. Guests who purchase a shirt and wear it to the rink receive unlimited access to any of our sessions or lessons offered.
More designs are on the horizon and we welcome our friends and guests to wear their shirts with pride and send us pics of them overcoming their fears, learning new skills, and tackling tasks for the first time. We'll post them on our fan page.